Friday, June 15, 2007

Reference With Multiple Personality



The Research Staff here at Gouger is enjoying a bit of schadenfreude over the success of Reference Reprints. Our competitors persist in marketing "new" and "annual" editions of their products. All they do is update a few current topics and slap on some new cover art.

With a Gouger book, librarians know they are purchasing a reference standard. Our company is staffed by real librarians. Not a pack of slick-talking grifters pushing a book you own 97% of already. Here at Gouger we love to see the competition twist in the wind.

Twist they will when they see the title Gouger has resuscitated. We bought the remaining stock of Sybil MultiPersonal Publishing. This innovative company was well known for their "choose your own adventure" children's books. Branching out with this disjointed format was a bold but ultimately unsuccessful venture.

The Encyclopedia Splittanica offers a wealth of scholarly essays and ready reference for the patient user. This massive 30 volume set is divided into multiple parts :
  • vols. 1-23 - Waytoomuchopedia
  • vols. 24-25 - Waytoolittleopedia
  • vols. 25-29 - Wee Print Index
  • vol. 30 - Overlook of Unread Knowledge
Sure, the Encyclopedia Splittanica is a pain in the nips to navigate. Gouger's low price makes it worth the bother. Handsomely bound in real leather, it at least looks impressive on the shelf. If you have perseverance and a crappy budget order a schizophrenic set today.

Item #073-Encyclopedia Splittanica-$24.95

No comments: